Maison Lepage

Maison Lepage entrusted Wokine with the complete overhaul of its brand strategy and branding, with a strong ambition: to reaffirm its positioning as a jewelry creator and to enrich the digital experience surrounding its universe. To achieve this, we clearly distinguished their two core activities — distribution and creation — by developing a dedicated website for Maison Lepage, in order to showcase all their craftsmanship.

A new identity to reaffirm the expertise of Maison Lepage.

Since 1922, Lepage has embodied elegance, heritage, and jewelry excellence. Recognized in France, Belgium, and the United Kingdom, the Maison now aims to take a decisive step in its development by placing greater value on its history, expertise, and uniqueness.

The project began with an in-depth analysis of the market and key players in the jewelry industry, to understand how the balance between creation and distribution activities is structured. This strategic work led to the creation of a new brand territory : Maison Lepage, an identity designed to embody the soul and values of the house.

We designed all the key elements of the new branding: logo, graphic charter, visual universe, brand book. A refined and contemporary identity, capable of elevating the collections while reflecting the family legacy and high standards of the Maison.

A dedicated site to embody jewelry excellence

Throughout the project, the Lepage siblings — two brothers and a sister at the helm of the Maison — opened the doors to their history and vision. This collaboration made it possible to shape an authentic brand narrative, aligned with the founding values.
To bring this new identity to life, we designed the layouts for the website dedicated to the Maison Lepage brand. Conceived as a true digital showcase, this site highlights the excellence of Lepage’s creations through an online experience that is smooth, elegant, and emotionally engaging.