Lille Horse Event
On the occasion of the first edition of the Lille Horse Event, which will take place from December 12 to 15, 2024, Lille Grand Palais has entrusted Wokine with the creation of the event’s official website.
The objective: To design a true showcase for the event that will resonate with all its target audiences: visitors, exhibitors, competing riders, financial partners, media outlets, and more.
The challenge: To build a scalable website that can evolve and expand as the event unfolds and in future editions.
How ?
To address this challenge and meet the commercial objectives of the project, we first launched a landing page over a year before the event, which included a contact form. We then rolled out a more complete and scalable website, with various sections being revealed progressively based on needs. For example, the event’s ticketing system will go live in September 2024.
We’ve also anticipated the need for an online arbitration solution, if necessary. Video slots are planned to showcase the event’s aftermovie as well as teasers for future editions. Designed for longevity, the website can be used before, during, and after the event.
Our solution adapts to all of the client’s needs while ensuring a smooth and intuitive experience for the different target audiences.
As the event aims to become the leading equestrian gathering north of Paris, leveraging Lille’s strategic location at the heart of Europe, the website is multilingual. A real-time countdown clock shows the time remaining until the event.
– 10,000 expected visitors
– 250 exhibitors
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