Connect brands around a single product.
The Supratec group create and provide engineering solutions for industry. The group has many brands, with their respective solutions. For the Salon du Bourget 2017 in Paris, the group wanted to show how their brands provide solutions for every piece of an aircraft.
We decided to teamed up with their 3D agency to make a dynamic website based on one thing : an aircraft. This airplane would become the master piece of the navigation so everyone could visually see where Supratec and its brands can provide solutions.
- Art Direction
- User Experience
- UI Design
A visual and intuitive navigation.
The main piece of the navigation is the aircraft. Made by their 3D agency, we animated it and put hotspots on strategic locations. At a glance, you can figure out that Supratec can take action on almost the entire plane.
Illustrate the technics with video
In order to enhance the technical feeling and avoid confusion on the Supratec’s role, we tried to create a blueprint feeling based on the videos provided by the 3D creation agency.
A content rich website.
Beyond the interactive aspect, the website is full of contents about each brand of Supratec and their respective skills and interventions on each part of the aircraft.
Optimized for mobile.
The website has to be alive for the Salon du Bourget 2017, so we worked hard on the responsive version to provide the best, simpliest, fastest mobile experience that’s possible.