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Luckyfolks.

A playful brasserie with a fairground feel.

Goal.

Lucky Folks is a friendly brasserie open to all, in the spirit of a revisited funfair. Based in Lieusaint, near Paris, we helped them create a site with strong interaction and brand image.

Answer.

The brasserie inspires fun and games. We wanted to keep this spirit by enhancing and adding a strong interactive component to the graphic identity work of the Nash&Young agency, while allowing visitors to project themselves as well as possible before coming to book a table.

Feel the energy of the place.

The website is the showcase of the brewery, and had to highlight the atmosphere that can be found there. Thus, we imagined an interface that emphasized HD visuals and videos, and allowed the visitor a maximum of striking interactions.

Also play on the site.

Without having gone so far as to create a virtual game, the interface is full of small graphic elements that surprise the user. When opening the menu, a bunch of icons jump out as if we were opening a drawer full of objects.

The place being so atypical, we couldn’t miss to present it as if we were there. Thus the page structures are made to accommodate a maximum of photographs and videos.

Telling a story.

Just like the space reserved for reservations and privatizations, we also tried to tell a story through the design and content.

Optimised interactions right down to the mobile.

The experience should not disappear once it is switched to mobile. So everything has been optimised for interactions that also work on a smartphone.

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