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E-commerce website

Arrow 1851.

New e-commerce site for the historical brand.

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Arrow1851 launched its new french e-commerce website and trusted us to do it with them. Their wish was to improve the high quality feeling and develop their brand image.


We've tried to create a fresh and elegant site, in the spirit of the brand. The emphasis has been placed on UX so that the user can easily find the right product for him. It's also based on detailed product visuals and a simple and intuitive navigation.

What we did.
  • Digital strategy
  • Photograph Art direction
  • Digital art direction
  • Front-end development

Fresh website to emphasizes visuals

It was important to show the products in their best light. That’s why the universe of the site is refined. The product photos comes with tiny animations and beautiful fonts.

A visual categories access.

Rather than simply providing textual access to categories, we have designed an image-based navigation. Key pieces of each category were shot to make up this drop-down menu.

Easily find what you are looking for.

We’ve not revolutionized the search engine, far from it. But instead of offering a basic search area, we’ve tried to improve this experience by making it more immersive. The aim is always to put the product as far forward as possible.

Everything in its proper place.

We’ve divided the products into categories taking into consideration the needs of the user but also with an SEO approach in mind.

Each category page is complemented with a dedicated visual for the atmosphere, and a text for the SEO. In this way, the site is optimized for optimal natural referencing.

Product pages

The product pages also highlight the product with large visuals and an almost 360° view. The idea was to focus on quality and elegance. The picture itself is embedded into the header. To make this possible, we teamed up with the photography studio to provide them the technical needs.

To ensure that the products are HD, every detail, every material is presented in the product sheet.

Quantities and sizes choices are available at the top of the page for a quick add to the cart.

Brand history

To reinforce the iconic side of the brand, we’ve designed an interactive timeline that retraces the key events that have forged Arrow1851.


We have worked on mobile and tablets browsing to make it at least as smooth and pleasant as on desktop. A way to optimize visits and therefore maximize sales.

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